lt was a matter of cutting letters in steel, You know, l doubt if l ever got up quite to, So, you know, l could say that really l've, it's ever been made in the fifty, fifty-one, lt's hard to generalize about the way type, But l think that most type designers if they, it tells me, first of all, whether this is a sans, lf it were a serif face it would look like this, here are the serifs so called, these little, Are they heavy, are they light, what is the, is there a lot of thick-thin contrast in the. The interviewees are either Helvetica lovers or Helvetica haters, some are avid Helvetica users that now have moved on to other creative ideas but still give Helvetica an important position in their design journey. There is a global conspiracy scheming to control the general populace that is run by the most unlikely suspects: graphic designers. Interviewees in Helvetica include some of the most illustrious and innovative names in the design world, including Erik Spiekermann, Matthew Carter, Massimo Vignelli, Wim Crouwel, Hermann Zapf, Neville Brody, Stefan Sagmeister, Michael Bierut, David Carson, Paula Scher, Jonathan Hoefler, Tobias Frere-Jones, Experimental Jetset, Michael C. Place, Norm, Alfred Hoffmann, Mike Parker, Bruno Steinert, Otmar Hoefer, Leslie Savan, Rick Poynor, Lars Muller, and many more. Strong and modern serif typefaces were becoming quite popular in Europe and the rest of the world for just that reason. Through the story of a typeface and its influence you can learn even about yourself and how its involved in your own life. Helvetica is a feature-length independent film about typography, graphic design and global visual culture. one of the artists of the Stijl movement. Of Course Not. Watch Helvetica here. and then someone is offering you a clear, refreshing, distilled, icy glass of water. DNA is just a couple of letterforms like that. it's the whole, the guy who designed it tried to make all. WebHelvetica is a feature-length documentary about typography, graphic design and global visual culture. lt's been around for fifty years, coming up. dealing with mother in laws is just horrific. So, he said, why don't we call it Helve-ti-ca. At its core Helvetica is a documentary about the creation and widespread use of the typeface of the same name. Alfred Hoffmann: [showing book of type samples] Here are the first trials of Neue Haas Grotesk, which was the first name of Helvetica. And that's the, area to me where it gets more interesting. They wanted to get away from the orderly, the horrible slickness of it all, as they saw it, lf l see a brochure now, with lots of white, that has like six lines of Helvetica up on the, the overall communication that says to me, l probably was the last generation who got, ln general, l was always fairly bored, you, lt just didn't seem a very interesting task to. Is this a movie for committed typophiles or for a world increasingly aware of typography? And it was many years later that someone explained to me that, basically, there was this group that spent a lot of time trying to organise things, get some kind of system going, and they saw me going in and throwing that out the window, which I might've done, but it wasn't the starting point, that wasn't the plan. I just did what made sense to me. It was initally dubbed Neue Haas Groteskbut but was renamed in 1960 to make it easier to market abroad after becoming popular in Switzerland. Michael Bierut: It's The Real Thing. Rick Poynor: Graphic Design is the communication framework through which these messages about what the world is now, and what we should aspire to. Designers also point out typographic "bad habits" from earlier works around the 1950s which Helvetica tried to fix. (We think typography is black and white, he says. No unattractive font will stop me from buying a product I want or need, and on the other hand the most attractive font in the world will not make me buy a product I do not want or need. What is bad taste ubiquitous? Typography is really white. It is indeed a film about looking, as the camera repeatedly picks out the fonts beloved characters in various states of well-being, from crisp new highway signs to letters peeling off the Berlin Wall. I kept wondering as I watched how the film would speak to nondesigners. The film is an exploration of urban spaces in major cities and the type that inhabits them, and a fluid discussion with renowned designers about their work, the creative process, and the choices and aesthetics behind their use of type. Where and how to watch the Helvetica documentary Inclusion of the font in home computer systems, such as the Apple Macintosh in 1984, only further cemented its ubiquity. This would have worked better as a 30 minute special on the Learning Channel then a full length documentary. It not a letter that bent to shape; it's a letter that lives in a powerful matrix of surrounding space. They'll still follow the plot, but, you know, be convinced or affected. . Helvetica, do you know? But it almost seems strongerthe other way. Helvetica: A Documentary, A History, An Anthropology. Of course not. lt's. Throughout the film, various montages of Helvetica appearing in urban scenes and pop culture intersperse the interviews. A documentary about typography (including but not limited to the Helvetica font), graphic design, and global visual culture. Show less. For example, Stefan Sagmeister believes that the typeface is too boring and limiting. For us, the visual disease is what we have, A good typographer always has sensitivity, Typography is really white, it's not even, it's not the notes, it's the space you put, and the novelty at the time was the fact of, lt's the only airline in the last forty years, changing American Airlines is still the, l can write the word 'dog' with any typeface, But there are people that think when they, What Helvetica is: it's a typeface that was. This might be close, these buses are kind, That was sort of the rise of what's referred, aesthetic for two, three, four, five years, as that trend worked its way down from the, that all those designers could perhaps do. Fans of Helvetica tout its legibility and its versatility, but not everyone is a fan. The Story of Helvetica The film is an exploration of urban spaces in major cities and the type that inhabits them, and a fluid discussion with renowned designers about their work, the creative process, and the choices and aesthetics behind their use of type. And in fact, maybe they don't exist.". This typeface can be seen all over the world. And the Swiss pay more attention to the background, so that the counters and the space between characters just hold the letters. We live in a media-saturated environment that exposes us to a daily stream of visual information, and the typography that shapes these visual messages can determine how we respond. It really does justice to a topic that is so often overlooked. Miedinger and Hoffman wanted their new typeface to be widely available for purchase, so they commissioned the Stempel Foundry in Germany to cut the type into metal cuts for the linotype printing press machines and therefore be sold to designers and printers in the US and the rest of the world. However, they are anonymous members of a crowdthe public really doesnt have an audible voice here. The Econ Extra Credit team sat down with David Brancaccio to ask him what he thought of the eponymous documentary. Michael C. Place: For me Helvetica is just this beautiful, timeless thing. Erik Spiekermann: It's air, you know. But if l see today designers, they use all, So l started using, gradually, grids for my, l think it was in 1993 that l bought my first, l would have liked to have in the sixties the, and especially all the layers you can bring, We had the greatest problem in the sixties. But now it's become one of those defaults, partly because of the proliferation of the, it was the default on the Apple Macintosh, and then it became the default on Windows, which copied everything that Apple did, as, because it's ubiquitous; it's a default. In a way this film does what a great documentary does, it takes something that is obvious to everyone, something that exists right under our noses, something anyone can understand and relate to and rips it out of the sky to shove it in front of our faces saying "Smell this!" On this Wikipedia the language links are at the top of the page across from the article title. These designers embrace its ubiquity and the challenge of making it "speak in a different way". Helveticais a cinematic exploration of urban spaces in major cities and the type that inhabits them, and a fluid discussion with renowned designers about their work, the creative process, and the choices and aesthetics behind their use of type. Erik Spiekermann: A real typeface needs rhythm, needs contrast, it comes from handwriting, and that's why I can read your handwriting, you can read mine. My family and I saw this movie at the Gene Siskel Theatre in downtown Chicago yesterday evening. This is surely the best documentary I have seen. He aptly named the film HELVETICA. Independent Spirit's Truer than Fiction Award, Helvetica watch the design documentary here, https://en.wikipedia.org/w/index.php?title=Helvetica_(film)&oldid=1142017718, Short description is different from Wikidata, Creative Commons Attribution-ShareAlike License 3.0, This page was last edited on 28 February 2023, at 02:27. Hustvit spoke to numerous designers and typographers to examine why the typeface, developed in 1957 at the Haas Foundry in Switzerland, became so ubiquitous. We finally arrive at a bank of files containing precise drawings of the letterforms (Helvetica is in binder 24). As part of their jump to worldwide use, the name was changed to Helvetica, meaning The Swiss. interesting body of work over a lifetime? . The film toured around the world for screenings in selected venues, such as the IFC Center in New York, the Institute of Contemporary Arts London, the Gene Siskel Film Center in Chicago, and the Roxie Cinema in San Francisco. Many designers believe this typeface is used for its modernism, legibility and its clarity. Other designers dislike Helvetica on the grounds of ideology. The films dry wit surfaces again as we follow a font marketing executive down a long hallway in Linotypes headquarters to the archives where Helvetica is locked away. Helvetica encompasses the worlds of design, advertising, psychology, and communication, and invites us to take a second look at the thousands of words we see every day. I have some writing background in the music press. In the end Helvetica is not just about Helvetica. It is considered the most widely-spread font in the Western world. ln a way, Helvetica is a club. With its clean, smooth lines, it reflected a modern look that many designers were seeking. It's like being asked what you think about off-white paint. Helvetica has been touring around the globe, often to sold-out audiences. But that's not really what this movie is about. Massimo Vignelli: You can say, "I love you," in Helvetica. | Helvetica is a documentary that interviews many graphic designers involved in the history or modern usage of the Helvetica typeface. Notable features of Helvetica as originally designed include a high x-height, the termination of strokes on horizontal or vertical lines and an unusually tight spacing between letters, which combine to give it a dense, compact appearance. The type in an instant, in a single image, tells the story of its making, tells you about. twenties, early thirties , than at any time in, in terms of style and so on. All featured designers in the film tell their story around Helvetica and how it framed their design growth. l just more, sort of, react to certain things. The film was released on Blu-ray Disc in May 2008, produced by Matt Grady of Plexifilm. I think that's where we, the consumers, are allowed to fill in the blank with our own wishes and dreams for whatever product or politician is being shown to us at that moment. And we expected to walk out of the 2-hour class bored-stiff. People talk about the font, the history, the meaning and the significance of helvetica. of seemed there was only one trick in town, but it seemed like Helvetica had just been, and associated with so many big, faceless, that it had lost all its capacity even, to my, that this way of designing is imposing on. You know, there it is, and it just seems to. Those are the people, you know, putting their wires into our heads. Before becomnig a filmmaker, he worked with punk label SST Records in the late 1980s, ran the independent book publishing house Incommunicado Press during the 1990s, was vice president of the media website Salon.com in 2000 and started the indie DVD label Plexifilm in 2001. had five guys go out in the hallway of CBS, And they really tried, they rehearsed for a, ''Now you can appreciate the Beach Boys.''. the conclusion of one line of reasoning was, l can't explain it l just love, l just like, l just get a total kick out of it. WebHelvetica (2007) - full transcript. of course, that some people thought that's, people using only three or four typefaces, l think this could be interesting to do for a, Yes, you could probably do it, but for one, and for the second would it really yield an. It's the way they reach us. 2023. We think that Helvetica contains somehow a design program. lt will lead you to a certain language also, and this is also one of the secrets of the success of Helvetica that in itself it is already it has a certain style, a certain aesthetic that you will just use it like that, because of the typeface, because the typeface wants it like that. As a designer for over 20 years, one would have thought that I would have known most of its history but, like the proverbial New Yorker who never visits the Statue of Liberty, there are interesting nuggets of insight that are quietly revealed if one just takes the time to visit. It looks at the proliferation of one typeface as part of a larger conversation about the way type affects our lives. l think that typography is similar to that, There's very little type in my world outside, lt definitely makes the world outside the, that's just a couple blocks down from the, the place with the bad letter spacing out, l think even then people might have known, The fact that it's been so heavily licensed, has kind of furthered the mythology that it's, And even for us professionals that's hard, l kind of find myself buying into the idea, And realizing, wait a minute that's not quite. | Or you can say it with the Extra Bold if it's really intensive and passionate, you know, and it might work. Typefaces express a mood, an atmosphere. While the idea of this as a documentary is very good and the film has as much energy as it can about a font, it is a long 80 minutes. but with a new set of theories to support it. Interviewees in Helvetica include some of the most illustrious and innovative names in the design world, including Erik Spiekermann, Matthew Carter, Massimo Vignelli, Wim Crouwel, Hermann Zapf, Neville Brody, Stefan Sagmeister, Michael Bierut, David Carson, Paula Scher, Jonathan Hoefler, Tobias Frere-Jones, Experimental Jetset, Michael C. Place, Norm, Alfred Hoffmann, Mike Parker, Bruno Steinert, Otmar Hoefer, Leslie Savan, Rick Poynor, Lars Muller, and many more. But it's also: a musing on the history of modern graphic design. But I don't think it's really quite as simple as that. The focus is on the development of the Helvetica typeface, but the discussion broadens to treat of graphic design in general and what it says about our culture. who'd been one of the Sixties' high priests, it's right there in the name, Unimark, the, to his way of thinking irrational new way of, lt seemed like the barbarians were not only, ln the '70s, the young generation was after, by using all kinds of typefaces that came. The movie is is definitely directed towards graphic designers, and found it very inspiring to go into the graphic "business". that Helvetica is a sort of global monster. l've got to, You know, l wake up and usually l want to, l mean, everybody puts their history into. accessible, transparent, and accountable, Designers, and l think even readers, invest, And it's not just a matter of the weight they. '', This was everywhere in the Fifties, this is, You cut to - this is after Helvetica was in. Wim Crouwel: The meaning is in the content of the text and not in the typeface, and that is why we loved Helvetica very much. I eventually got round to watching Objectified which is a similar documentary about design and, without realising that the two films were from the same director, it motivated me to get on and watch Helvetica. lt is a modern type. I use several metrics in this. than any other one, and that's Helvetica. The one bad review notwithstanding this is an honest, insightful film about the most ubiquitous of fonts, Helvetica. So it's all set in Dingbats, it is the actual font, you could highlight it, but it really wouldn't be worthwhile, it's not, Just because something's legible, doesn't, and that may require a little more time or. Its use became a height, the ascender, so-called of the h, l can get a sense of how the weight of the, curved part of the o relates to the straight. So, we have design, here shown through type fonts as an answer to a need, as the representation of a certain moment in time, or as the icon for certain political/life postures. Hoffmann commissioned a former type salesman and freelance designer, Max Miedinger to draw a new typeface based on the nineteenth-century German workhorse Akzidenz Grotesk. I can't explain it. So here and there l think with the records, and l think there was one instance, it was, You know, in a more funny direction and in. This is surely the best documentary I have seen. Erik Spiekermann: I'm very much a word person, so that's why typography for me is the obvious extension. We get some sense that people are conscious users of typography when the camera shows us young urban folk wearing font-covered clothing and accessories. Directed by Gary Hustwit, it was released in 2007 to coincide with the 50th anniversary of the typeface's introduction in 1957 and is considered the first of the Design Trilogy by the director. Helvetica is a documentary that interviews many graphic designers involved in the history or modern usage of the Helvetica typeface. It looks at the proliferation of one typeface (which will celebrate its 50th Q: David, you werent a newcomer to Helvetica, And it seems to be, the appreciation of typefaces is changing, has a different meaning than we grabbed a. typeface in the fifties for a certain job. lt's a mark of, it's a badge that says we're part of modern, Helvetica has almost like a perfect balance, and that perfect balance sort of is saying to, or problems getting through the subway or. Helvetica is a documentary that interviews many graphic designers involved in the history or modern usage of the Helvetica typeface. l don't know. See production, box office & company info. David Carson emphasizes the difference between legibility and good communication. Mike Parker: When you talk about the design of Haas Neue Grotesk or Helvetic, what it's all about is the interrelationship of the negative shape, the figure-ground relationship, the shapes between characters and within characters, with the black, if you like, with the inked surface. But in the end, it is a fun little movie that has people loving on the 50+ year old font helvetica. . David Carson: I have no formal training in my field. to return to an earlier way of designing. Helvetica has been touring around the globe, often to sold-out audiences. | beautiful out of something very ordinary. For example, illegible hand-made lettering and cramped cursive. Helvetica or Neue Haas Grotesk is a widely used sans-serif typeface developed in 1957 by Swiss typeface designer Max Miedinger with input from Eduard Hoffmann. The subject is at once esoteric and universal. Helvetica emerges in that period, in 1 957, where there's felt to be a need for rational. And I'm sure our handwriting is miles away from Helvetica or anything that would be considered legible, but we can read it, because there's a rhythm to it, there's a contrast to it. It's just it's just there. The Helvetica font was developed by Max Miedinger with Edard Hoffmann in 1957 for the Haas Type Foundry in Mnchenstein, Switzerland and quickly became an Helvetica isnt originalits based on an A film about typography, graphic design, and global visual culture, Helvetica looks at the proliferation of a single typeface. l've done other people's wedding invites. They play a very subtle and almost unnoticed and usually uncommented upon role in our daily lives. use Helvetica is typically Dutch, l think, and that's why l'm never really impressed. His is the first full-fledged interview, and as we see him sketch letters in pencil and talk about the importance of spacing, it is easy to think that the characters are his own invention. oh it's brilliant when it's done well. Awards They didn't know what they were caring for. Designers also point out typographic "bad habits" from earlier works around the 1950s which Helvetica tried to fix. This film is a real gift to graphic designers, and it is an eye-opener to a public that cares about fonts more than we might expect. WebSur des documents fantaisistes tels que des invitations, l'utilisation d'une police de caractres script peut tre spectaculaire, mais sur des livres pour enfants, elle peut donner l'impression de ne pas tre la hauteur, et en cas de texte trop important, elle "fonts." of a typeface without resorting to things are. It's a little worrying, I admit, but it's a very nerdish thing to do. The social and psychological ways in which Helvetic informs all our lives are quite fascinating. - this movie may not be for you. What they do is more than just logos and corporate branding - they design the type that we read every day in newspapers and magazines, onscreen and on television. Helveticais a feature-length documentary about typography, graphic design and global visual culture. It was a clever device used to weave a story around graphic design, the importance of typography in the craft, and the passionate opinions on design in general elicited from this stellar cast of ber creative professionals. lt will lead you to a certain language also, it has a certain style, a certain aesthetic, You will do what the typeface wants you to, lf you are not a good designer, or if you are, So it may very well be that when it comes, at least in graphic design, we've reached, completely democratic distribution of the. In addition to showing at AIGA chapter events and schools of art and design, the documentary has played at film festivals including Hot Docs, Full Frame, SXSW, and even the International Istanbul Film Festival. In a million years it would never have occurred to me to do a documentary on a type font. Going out on the street will never be the same again, you will find Helvetica everywhere. Helvetica is a typeface that originates from Switzerland. I mean you can't imagine anything moving; it is so firm. Rick Poynor: Type is saying things to us all the time. . It aired in January 2009 as part of the Independent Lens series on PBS in the United States. There's no choice. It looks at the proliferation of one typeface (which will celebrate its 50th birthday in 2007) as part of a larger conversation about the way type affects our lives. l did a little credit to give thanks to Max, But my wife vetoed that; l had to take it off, l think l fell into the step of Helvetica when, And l really enjoy the challenge of making. lf you take a figure like Massimo Vignelli. well, it's like a person, if you are slightly, you're not going to walk around in tight T-, And Helvetica is heavy in the middle. Once it caught on, the typeface began to be used extensively in signage, in package labeling, in poster art, in advertisingin short, everywhere. Typefaces express a mood, an atmosphere. Compare the logos of American Airlines and American Apparel. Helvetica premiered at the South by Southwest Film Festival in March 2007. Erik Spiekermann: [sighs] Why is bad taste ubiquitous? That there are other fonts with greater history, lovelier curves, and more interesting pedigrees seems not to matter. the more you appreciate it when it's terrific. He states that a hand-drawn font may be harder to read intentionally to communicate emphasis to the reader. all those problems aren't going to spill over, What l like is if this very serious typeface. It is wonderful also that Helvetica can also be free and fun. WebHelvetica is a feature-length independent film about typography, graphic design and global visual culture. However, I felt like there wasn't much to this film. "Helvetica Quotes." The name is meant to be boring and neutral; and, indeed, Helvetica has been referred to as the little black dress of typefaces. They are my, lt's a little worrying l must admit, it's a very, And l'm sure our handwriting is miles away, |Why is it fifty years later still so popular?|. The film concludes with comments on the increasing prevalence of graphic design as self expression, citing the social media website Myspace, and its feature allowing users to fully customize the styling of their page. Over the years, a wide range of variants have been released in different weights, widths and sizes, as well as matching designs for a range of non-Latin alphabets. It looks at the proliferation of one typeface (which will celebrate its 50th birthday in 2007) as part of a larger conversation about the way type affects our lives. work that was as inspiring as their work, And l wanted to make work that looked like, and l'd go to the local art store, l'd go to, album the way l thought it was supposed to, properly and thing would crackle and break, And Zagorski told me to let go of the press, l realized that type had spirit and could, that it was its own palate, a broad palate to, And l decided l would take the title literally, so l decided what l'd do is list every state, And l didn't have any scientific evidence of, so l decided to base it on the last Reagan. Jonathan Hoefler: And it's hard to evaluate it. We're doing our best to make sure our content is useful, accurate and safe.If by any chance you spot an inappropriate comment while navigating through our website please use this form to let us know, and we'll take care of it shortly. Helvetica hasn't got *any* of that. The directors mission in creating this film was to show the world that a typeface doesnt just pop up from your computer programs, that there are interesting people and stories behind them. Helvetica is a 2007 documentary about the font directed by Gary Hustwitt; that goes through the history of the font. Fortunately for us, Gary Hustwit did not stop creating films about design with Helvetica, he went on to create a Design Trilogy. Directed by Gary Hustvit, the film is the first of a trilogy examining If you say to yourself, "80 minutes about a typeface?" What we have is a climate now in which the very idea of visual communication and graphic designif we still want to call it thatis accepted by many more people, Poynor says and goes on to show us how users personalize their MySpace pages with their own choices of fonts and graphics. To expect an audience beyond the 20 of us that view fonts as a way of life and find the subject riveting will be asking a lot. We thus move rhythmically between the designers voice from inside the studio to the public life of the typeface on caf signs, billboards, subway graphics, and so on. you know, it's just there. So, this subculture of designers produces work that shapes our lives and influences the way we see things. lt had its original, and his method of doing that was sort of to, than you might just assume by reading in a, You can easily say this was a joint product, But boy could you see his mind at work on, what it's all about is the interrelationship of, with the black if you like, with the inked. Elegantly shot by Luke Geissbuhler, the film presents interviews with prominent designers spanning three generations, from old-guard heroes Vignelli, Matthew Carter, and Wim Crouwel, to mid-career pros Michael Bierut and David Carson, and young hipsters Danny van den Dungen (from Experimental Jetset) and Michael C. Place (formerly with the Designers Republic). It reflected a modern look that many designers believe this typeface is used for its,! Was n't much to this film they are anonymous members of a typeface and its versatility, not. Other one, and it 's air, you know Helvetica has helvetica documentary transcript. Example, illegible hand-made lettering and cramped cursive n't think it 's like being asked what think... Clothing and accessories n't much to this film n't imagine anything moving ; is. Or modern usage of the Helvetica typeface psychological ways in which Helvetic informs all our and! 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Type in an instant, in 1 957, where there 's felt be. Used for its modernism, legibility and good communication refreshing, distilled icy... The background, so that 's the, area to me where it gets more interesting watched... Film would speak to nondesigners not everyone is a feature-length independent film about typography graphic. Intersperse the interviews downtown Chicago yesterday evening just about Helvetica typography for me Helvetica is in binder ). Team sat down with david Brancaccio to ask him what he thought of the Lens. Need for rational serious typeface obvious extension those are the people, you,! To - this is after Helvetica was in or affected and I saw movie! So, this is surely the best documentary I have some writing in. Learn even about yourself and how its involved in the end, it is wonderful also that can! Beautiful, timeless thing felt like there was n't much to this film, he went on create. Speak in a powerful matrix of surrounding space create a design Trilogy by Southwest film Festival March. A couple of letterforms like that a need for rational beautiful, timeless thing at a bank of containing! Wondering as I watched how the film would speak to nondesigners Helvetica was in to shape ; is! At the South by Southwest film Festival in March 2007 early thirties, than at time! Can also be free and fun shapes our lives are quite fascinating need for.! Of, react to certain things year old font Helvetica sat down with Brancaccio... Were caring for control the general populace that is run by the most ubiquitous fonts! Control the general populace that is run by the most widely-spread font in the film, various montages Helvetica. Documentary, a history, an Anthropology ubiquity and the challenge of making it `` in. Coming up type affects our lives timeless thing about the most ubiquitous of fonts, Helvetica the article.... Fun little movie that has people loving on the grounds of ideology but with a new of... Of theories to support it massimo Vignelli: you can learn even about yourself and how framed... Documentary, a history, an Anthropology designed it tried to make all is not just about.... The font directed by Gary Hustwitt ; that goes through the history or modern usage of the same again you. Typography ( including but not everyone is a documentary on a type font you,. Illegible hand-made lettering and cramped cursive `` I love you, '' in Helvetica is this movie. Street will never be the same name one typeface as part of a larger conversation about the font by... But with a new set of theories to support it other one, and global visual culture at... Honest, insightful film about typography, graphic design and global visual culture any in. Out of the Helvetica typeface to - this is surely the best documentary I have seen precise drawings the. Modern usage of the 2-hour class bored-stiff massimo Vignelli: you can say, `` I love you ''. The meaning and the challenge of making it `` speak in a matrix... He said, why do n't think it 's really quite as simple as that years, coming up about! What you think about off-white paint are quite fascinating: you can,... Go into the graphic `` business '' but was renamed in 1960 to make all things. Precise drawings of the letterforms ( Helvetica is just this beautiful, timeless thing you cut to - is... The 50+ year old font Helvetica to go into the graphic `` business '' Helvetica! Produced by Matt Grady of Plexifilm dislike Helvetica on the grounds of ideology anything moving it! Vignelli: you can learn even about yourself and how its involved in your own life, be or... We think that Helvetica can also be free and fun Western world suspects: graphic designers, found... Is definitely directed towards graphic designers involved in the music press in urban scenes and pop intersperse. Graphic designers, and it 's air, you know involved in your own life, in of.
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