A, if you werent doing this and I know this is a dream job. Talk about having arguably the greatest player in the world on your team. Whether it was in sports or somewhere else Id probably look to lead an opportunity for a turnaround or a startup. Does he play defense?. Holy cow pinch me because this is so awesome where it is.". He trusts you to run a business and he also ethically says Dont do anything you wouldnt want on the front page of a newspaper the next day, and he means it. It is so important that kind of at least in our infrastructure. View Peter Feigin's professional profile on LinkedIn. There was a collective effort on you guys to really, really embrace the city. Engage is a digital booking platform. Enjoy the chicken tenders. He simplified the housing market for me. Ive got the keys to a gym.. John: Talk about and want you to share a couple of thoughts about Warren Buffett and that whole deal. But kind of like would say I kind of got to play through high school college with just grit and will and really like persistence and relentlessness. In the face of unprecedented circumstances . Then you talk about what your leadership is and what your purse is so it all starts and ends with Giannis. I've known him from a rookie to where he is now and Khris obviously. John: Go back over that, what it was called typically whats called web3 now, or something the young people around me tell me its called web 3.0 NFTs, crypto sports gambling. Feigin, who had held executive positions at Madison Square Garden, Marquis Jet Partners and NetJets, packed up his New York home and went to Milwaukee in 2014. Even though we just opened up a building two years ago, you're starting in a place where we're going to have some attrition and lose some fans and have to build equity back up and get back to basics of like building ticket sales, building everything else. This guy is a relentless workaholic who is selfless to his teammates and like wants to win. And then I think the most incredible thing, which I can't see happening in a major metropolitan area again, is we were able to acquire 30 acres of contiguous land. I think one of the things Jason of Beverly Hills, who was the designer and the manufacturer did, we just had this awesome element that the top of the ring came off and became a pendant on your, that you could actually wear as a necklace. Thats the relentless, thats the difference I think of what success is. Peter Feigin: And you've got to put with everything going on in the world, there's got to be that balance of like, "Hey, there are priorities." Peter Feigin: And I'm digging into the business, and I had no desire to run it or to move to Milwaukee. And theyve got it on. By the way, Aaron is a fanatical basketball fan, and by the way, a regular classic Wisconsin superstar wants to come to a game, pays for his ticket wants to be left to watch the game. Peter Feigin is riding his Peloton bike. I always think it comes back. Peter Feigin: Yeah, I think it's part of the culture and kind of down from ownership, like you're going to stand for something or you're going to stand for nothing. We're talking about localizing all of our social, so in every language you can imagine to absorb it from us, so we can tell the story. I volunteered/got myself pushed into the reset committee of the bubble committee on the NBA to do something that's never been done before. He loves people and he'll go nearly to any length to support, develop and back the people he works with. We always tell people, listen, if you want to work here, youre going to have to collaborate with people. Sometimes there's a house on fire and you got to focus on putting out that fire, no question. That's not a "here we got to the finish line." Alex Woodhouse "I thought I'd hit the jackpot," Feigin said. And I think with time, you certainly kind of can take that. I better go home and talk to Natalia to do it. It found him. Well, I think again, it kind of goes back to we thought we were this awakened organization because our percentages looked good. Jan 16th, 2016 by Mayor Tom Barrett. And that's what we try to do. Peter Feigin has been the President of the Milwaukee Bucks since October 2014. Who negotiated in 2018 for the only NFL player to invest and buy 1% of the Bucks, Aaron Rodgers, being Aaron Rodgers, whose genius was that? Feigin's twin brother, Daniel, is director of the upper school at New York City's Trevor Day School. This was the Milwaukee Bucks at the time had lost the most games in the NBA, had the least revenue, had the least season ticket holders, any metric you could measure. He was unfamiliar with Lasry, then his friend filled him in. And if a new player does not endear himself to the group, it tends to reflect poorly on whoever invited him in the first place. They're like, "Peter, don't double think anything. How big a deal it is to renovate downtown, and how big we can become and what a billboard the Milwaukee Bucks should be for Wisconsin around the world. Peter Feigin, youre making an amazing impact. Im sure somehow our paths will cross. I asked every good question, every dumb question you could possibly imagine to really learn. Peter Feigin: And how do you rethink your strategies for retail? His brother and Lee were just as excited. I'm so proud for his development. Kind of surreal. Talk a little bit on a fun topic, when I was reading up about you and the team and everything else, I read about this new venture you guys got going over in Wisconsin called the Cluckery and I got hungry looking at the website and looking at the menu. It's definitely not brain surgery. John: Hey, Peter. I think probably one of the last public-private partnerships that thatll happen, when Troy brought together the city, the county and the state to put together a partnership for a new arena in downtown Milwaukee. We had Chris Middleton and Giannis involved in it kind of conceptually, and really fun conversations with Giannis brother Costas had just won for the Lakers the year before. John: You talked about your Masters of the Universe being your partners and owners and really some of the brightest people on this planet which of course, thats true. And I believe in my heart that the Bucks were real leaders in that moment. Where were you on sports? He is a legitimate superstar who also manages to bring in the European market. John: Hey, Peter. If you have a partner in life, they'd better be a teammate. Just shut up for 15 seconds. How do we sit here and I think like, how could the Millwaukee Bucks not be, not Americas team, but Globals team. This kind of like, "Why are we looking at other people's metrics? I mean, nobody understands like players have a handful of days off the entire season. Peter Feigin: Yeah. Feigin's first task was evident right away. Ive had so much fun and been in sports entertainment and aviation and in different things and its all been about every job Ive had incredibly, Ive said like, oh my God, could you imagine, like Ive died and gone to heaven. We had a ceremony and we had, and out of all the things in the experience, like I want to be in a parade every day. Peter Feigin: Yeah, I think it's like I take everything from athletics. Youre going to have a lot of fun. Antetokounmpo signed a four-year, $100 million extension in September 2016 (right before his first All-Star season) that will keep him under contract in Milwaukee through 2020-21. Peter Feigin: So I think we have that balance. Feigin got the funding approved in the next couple months, and the Bucks signed a 30-year lease to stay in Milwaukee. How could it be?" It found him. Thats and like you said, you get to share that with all the hundreds of other rings. Peter Feigin: Michael, like I said, anytime, anywhere. So that that's been kind of part of my learning is like, "How do we create a system that we're in a much better place six months from now and a much better place 12 months and a much better place three years from now that we've shown change in metrics and results and everything like that. The whole world is on that balance, so part of what we haven't really talked about much is our culture here. When they talk about Milwaukee, theyre like, Are you kidding me? This is the best place Ive ever been. We go from that answer where we know how important it is because the winters here suck. When you show up for the first day, are you pinching yourself? Peter: administration, in aviation, in a $3 billion international aviation company, which was just amazing. You cant imagine. It has just been introduced for iPhones, but we are working on the Android version! She's terrific and just the whole organization and I'm honored to be a part of the family, man. In business it takes a real challenging of like where your growth is going to come from I in a big way. And it was a fantasy. Weve got Peter Feigin. Ive had some of my employees have been there and they say, its just amazing, just a wonderful place to watch a sporting event and Im just talking to one this morning and he just said, Great place, just a great arena.Were not going to go through this interview without talking, of course, about Giannis. And the Milwaukee Bucks players were the catalyst for that to happen in a big way. Peter: its not the biggest, but it just talks about how special when you talk about in a small market, and we try to coalesce with the Brewers and the Packers as much as we can to be like the strength of these three pro teams and their players and their coaches and our coaches and GM spend a lot of time with the coaches and GMs at the Packers, which is just great. Now, you had private equity partners. The Giannis Effect has been a product of the digital age. But I'm sure [inaudible 00:30:10] the players in that process. The facilities part was easy. And again, it's kind of the relationship. Giannis was like, Ill make this simple, its got to be bigger than that Lakers ring it might be, and its got to be cool. We wanted like a really cool clean design. It's like it really is part of your life. It looks amazing. So, we continue to want to make this a place where players are like, "Shit, I've never been treated like this.". Well, you know about the ice cream truck. Now, Ive been extremely lucky. And Khris parks in a handicap space, because five minutes he's in. Talk about that nuance because like you were saying, from the outside in, you could say all the players have it made. Then she just starts laughing. Theres some other attributes, but just take those three is like your best, which, whether youre on basketball or the business side, you die for. So, how do we figure out and reorganize on the senior leadership pattern. But, boy, you talk about how you go to sleep like the night, a night in March, in the middle of March last year thinking like, "Oh, my God. He thinks hes going to sell the team. Low and behold 24 hours, called him back and I said, oh, hes going to sell the team. How are we going to attack this?". John: Your mom was part of the George Lois generation and Jerry Della Femina and then Donny Deutschs father David Deutsch. And Peter, now is the President of the Milwaukee Bucks and has done an incredible job over the years with the Bucks since he's landed in Milwaukee. What would you be doing? His rise from recruiter's president, handing out parking tickets in the Buck's lot, working for social justice in the epicenter of the global movement, and his unique leadership style. This is COVID, how do we do it? Peter Feigin: Yeah. I'm so proud of him and the team and the roster. Peter: Yeah, what really worked for me is I think I was just insatiably curious. Well, that's you. And people like Wisconsinites are close to imagine a fast-talking New Yorker coming in and kind of standing on the soapbox promising the world and kind of great change and a great building. Michael Red: I don't know if that's the responsibility of the organization to have that permeate throughout the city, but have you seen a shift in Milwaukee, even when it comes to people coming together from different races and different creeds? 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